Harley-Davidson Switzerland GmbH in Zug

Beschreibung und Mehrwerte

Generalimporteur Harley-Davidson

Harley-Davidson is a company that is recognized around the world and a brand that is admired by young and old alike. A vital and growing enterprise, Harley-Davidson, Inc., the parent of Harley-Davidson Motor Company (HDMC), has consistently outpaced its own record performance in each of the past 19 years. During the most recent five-year period, compound annual growth rates for revenue and earnings have been better than 15% and 27%, respectively.

Founded in 1903, Harley-Davidson has come to symbolize the all-American attributes of individuality, freedom and passion for adventure. One of the company’s strongest assets is H.O.G., the Harley Owners Group, which has over 900,000 members around the globe. The Company’s motorcycle products include thirty-three Harley-Davidson models, including the revolutionary new VRSC family of performance custom motorcycles, and a line of sport and standard models from its Buell Motorcycle Company subsidiary.

Motorcycles (80% of revenue), Parts and Accessories (16%), and MotorClothes apparel and collectibles (4%) uniquely enable the company to offer the ultimate motorcycling experience. Harley-Davidson Financial Services, Inc. completes the experience by offering financing, insurance and credit card programs.

In the near-term, Harley-Davidson has a stated goal to build and ship 339,000 motorcycles in 2005, growing to 400,000 motorcycles in 2007. Harley-Davidson also has a goal for earnings to grow at a mid-teens percentage rate for the foreseeable future.